Social media marketing has a big impact on people because it gives them customized experiences and lets them talk directly with businesses. Websites like Facebook and Instagram help companies make content that fits certain groups of people better, so they’re more interested and involved. When businesses respond to customers quickly and talk to them in real-time, it makes customers trust them more and want to keep coming back. Influencer marketing adds to this by having social media stars promote products to lots of followers. With special ads and tools that track how well things are going, companies can get more people to know about their brand, get new customers, and sell more stuff. Social media marketing has changed how people shop and is really important for businesses to grow today.